HOME >> About us >> Brand Our Branding Policy Toshiba Matsushita Display Technology values its brand, and branding is one of the core strategies in our mid-term business plan. Each one of us at TMD is working hard to give our company character and dignity, providing high added-value and advantages to the stakeholders around us. Stronger relationship with stakeholders Higher corporate value through branding Brand Slogan The Japanese word SOZO has several messages described below is based on the Japanese characters for imagination and creativity also means our business domain in Japanese with our coined word using SO for creation and ZO for image is the attitude we hope to communicate to the world We value SOZO, and we are increasing our brand value now and into the future. Brand Core Our brand core represents the ever-lasting values that we treasure as a TMD group. Clear, Creative, and Communication are the major values each department and employee across the company focus on. In this rapidly changing environment, market and world trends are changing as well. We will do our best to see that our values will remain unchanged in this changing environment. Clean, Bright, and Open Open management, cheerful workplace, and clear image quality Creation, Imagination, and Responsiveness Creativity at work, imaginative proposals, and a responsive workforce Human relations in two directions, from human-to-human and human-to-earth Human-to-human relations, relation to community, display as a means of representation or communication