HOME >> New Technology >> New Technology Top Toshiba Matsushita Display Technology Co., Ltd. (TMD) is a strong contributor to the growth of small- to medium-sized liquid crystal display markets through the development and application of advanced technologies. This section introduces TMD's proprietary advanced and unique technologies. "Purezza": a brand of TMD's advanced technologies "Purezza" is a brand that designates our proprietary advanced technologies. "Purezza" means "pure or clear" in Italian, and is also a musical terminology. The term has been selected to imply not only the "pure and clear" beauty of images displayed but also our sincere mind and attitude towards a wide variety of stakeholders including the end-customers of our set manufacturers. TMD strives to have customers using end-products containing our liquid crystal display panels to experience a high level of visual beauty, advanced features and intimacy through the pure and clear images that they display as they are similarly impressed with beautiful music. In addition, a sense of rapid motion given by the term "Purezza" represents the fast response time of a display, one of the critical factors for moving picture performance, and also TMD's high degree of engineering expertise, marketing power and capability of responding to customer needs for realization of faster response time. The sense of speed is also expressed by the “Purezza” logotype. Information about state-of-the-art technologies The organic electroluminescence (also known as organic light-emitting diode, OLED) display panel is a focus of attention as a next-generation display panel. Let us introduce OLED panels, which feature such qualities as ultra-lightweight, ultra-low profile, lower power consumption, wider viewing angle, and higher contrast. Organic light-emitting diode (OLED) panel This section describes Optically Compensated Bend (OCB) technology, which solves the various liquid crystal display challenges such as viewing angle and response speed, and helps achieve the wider viewing angle and higher response speed comparable to cathode ray tubes (CRTs), and also higher contrast. Optically Compensated Bend (OCB) This section describes System on Glass (SOG) technology, which enables high-performance, compact-sized and low-profile liquid crystal display panels by integrating the various integrated circuits (Ics), large-scale integrated circuits (LSICs), and other circuits directly onto the glass substrate. System on Glass Constituent technologies Description about the low-temperature poly-silicon (LTPS) technology, TMD's core technology, is provided in layman's terms. p-Si (low-temperature poly-silicon:LTPS) Dynamic Display Power Optimization (D2PO) is a technology developed jointly with Intel Corporation to energy-efficiently drive the TFT liquid crystal displays LCDs for mobile PCs. D2PO